YOUTUBE MARKETING

 YOUTUBE MARKETING

This blog contains four chapters, including YouTube Marketing strategy. Four videos represent enhancing your YouTube products in marketing skills. The following chapters are included in this blog.

Chapter-1. Introduction. YouTube.

Chapter-2. YouTube Marketing Goals.

Chapter-3. Getting started on YouTube.

Chapter-4. Content and Optimization Strategy.

 

Chapter 1: Introduction

Nowadays YouTube is the best platform of worldwide global social networks. Its relevance continuously enriches day-to-day. Your product content posted, viewed, and shared on YouTube channels can be watched on desktops, laptops, notebooks, and smartphones at any time around 24 hours. YouTube attracts a large range of people of all ages in our universe residing in any place. YouTube videos can generate a high search engine rank. If that’s not enough, the combined audio/visual makes content more memorable than plain written text.

Watch this video regarding Introduction-YouTube.

After watching and carefully studying the above video, you can justify and imagine in your mind that, worldwide more than 1 billion YouTube users. More than 30 million watching videos are viewed every day.  more than 300,000 new videos are uploaded every day.

Ultimately it is necessary and implemented to enhance YouTube's business obviously needs to marketing on YouTube. Now we are going to the next step to establishing YouTube marketing goals.

Chapter 2: YouTube Marketing Goals

Clear your vision to establish marketing goals. Your side efforts shall be attached to viewers long term. The website shall be trafficable with a specified subject, measurable, and attainable to viewers. Below are some examples of the various goal categories you might be interested in.

   Traffic to Website (Sales, Leads, Content)

        Probably one of the most popular goals of YouTube  Marketing is to funnel your YouTube traffic back to your own web properties. After all, most businesses don’t do business “on” YouTube. You’re leveraging YouTube to obtain traffic and convert that YouTube traffic into brand followers, leads, prospects, and customers. So maybe your goal is to get people to a landing page with a free offer where they can subscribe to your list and become a lead. Maybe they’re being sent to a sales page or an eCommerce store. Maybe you just want to do some content marketing and send them to your blog. Whatever the case, the end goal for a lot of businesses will likely be bringing YouTube traffic AWAY from YouTube and over to their own web properties.

    Social Following (aka YouTube  as Autoresponder)

        In this goal category, your aim is to build a large number of followers. The reason we also refer to this as “YouTube as Autoresponder” is because the main sought-after benefit here is to increase the number of people who will see your uploads in their feeds. In this sense, your YouTube posts become similar to sending out email broadcasts via your autoresponder. If you grow a large enough community, this can be very beneficial and if your content is engaging enough to get a lot of traction in the form of likes, comments, subscribes and shares, you can significantly increase the range of your organic reach into people’s feeds.

    Passive Presence

        Some businesses might have purely passive goals. Simply being present and discoverable on YouTube is a benefit that has wider appeal and greater utility than you may think. In many cases, a company’s YouTube presence might supersede or at least augment what was once the role of a blog, assuming most of your content can be conveyed in the form of or attached to videos. When people come across this content of yours and look at your account they can see some basic info about your brand or business and you can get some traffic to your website. This same approach can also be used for events, communities, and brands.

    

    Brand Awareness

        Another goal that’s less thought about might be spreading brand awareness and recognition. If you’re just starting out, there’s a good chance your brand might need a jumpstart. If nobody’s ever heard of you, a great way to increase recognition is to simply create and share unique, helpful, or entertaining content and get your name, logo, and overall brand identity in front of as many people as possible as many times as possible. If this is your goal, you want to avoid being sales in the beginning. Ensure you’re focused almost entirely on posting helpful, relevant, or entertaining content.

    Expand Existing Audiences

        If you’ve already got an audience, your goal might be to make it bigger. This can be done via several social marketing methods. Sharing viral content, either curated or created yourself, can lead to a huge increase in your YouTube audience. Although creating your own viral content like that can be great, if you don’t have the time or means to do so, you can simply leverage existing content that’s already proven itself to be viral by curating/re-sharing it with your own comments or angle added to it. Obviously, you don’t want to actually steal and re-upload someone else’s videos. We’re talking about doing a little video review or commentary about a content piece. Also, a few humorous videos can’t hurt either. Other ways to expand existing audiences can include contests, sweepstakes, and gamification. Assuming your offers/prizes are compelling enough, incentivized sharing, liking, and subscribing can be very effective. Just ensure your methods are permitted by YouTube’s Terms of Service.

    Enhancing or Repairing Public Relations

        Do you want to set your company apart in the public eye? Do you want to associate your brand with feelings of goodwill and community involvement? Was your business recently involved in a controversial incident that requires damage control?

It doesn’t take a humiliating public catastrophe to make PR enhancement a good idea. This is a goal that any business can engage in. Non-sales-related campaigns can include videos that foster positive values and goodwill or even involvement in social movements (be careful not to alienate half your prospects) and noble causes. Did your business recently donate to a charity, build a school in a third-world country, or serve food at a local pantry? These are all things to post about. These don’t necessarily need to be about things that your business participated in. They can be content about general things like a heart-warming video about helping the poor or caring for the elderly. Special holidays like Christmas, Thanksgiving, or Mother’s Day also present opportunities to leverage emotions, foster goodwill, and enhance your PR.

    Market Research

        A hugely beneficial goal of YouTube marketing is market research. If you’re just starting your business or going down a new path, YouTube can be an excellent place to learn more about your audience and your market. This can be done in a structured way with things like mentioning surveys and questionnaires at the end of videos and linking to them in the description, or in a less structured way by simply engaging with your audience, commenting, asking questions, and so on. Also, lurking or conversing on YouTube channels or the comments of videos related to your industry can teach you a ton about what your customers want and who they are. Beyond that, you can monitor your competitors’ accounts and posts to see what their customers like and what they’re complaining about so you can adjust your business accordingly. Creating your own account, posting, and engaging within it is another great way to get a constant stream of market/audience data flowing into your business. Ultimately, your goal should be to come up with one or two ideal customer avatars on which you can base your marketing and product development.

 All of the goals you’ve learned about in this section require some sort of presence on YouTube. Getting that presence started is what we’re going to talk about next.

Chapter 3 Getting Started On YouTube

The first step in getting started on YouTube is to create your company Channel. If you already have a company Channel, you can organically optimize your Channel with the tips below.

 Selecting Your Channel Name

In a perfect world, your Channel name will be your business name. If your business name is already taken, get as close to your business name as possible. For example, you could abbreviate your name or add or delete identifiers such as “Inc.”

If the product or service you are promoting is singular, or in a clear niche—try looking for a creative, catching, and memorable Channel name. However, you must be forward-thinking when selecting your Channel name. For example, what if you expand your product line? Would you have 2 separate Channels or one cohesive Channel?

If appropriate, you could even use your first and last name as your Channel name. Consider keywords, but remember that keywords are in constant flux.

Currently, you can create up to 50 Channels. But in most cases, it is more strategic (and time-efficient) to have one Channel with lots of videos and playlists than several singular Channels. But we will talk more about strategy in the next chapter.

Optimizing Your Images

If you are familiar with optimizing blog posts and website images before uploading them to your website, the concept is the same. This is one of those tiny details that many people underestimate, or simply don’t know exists—but which can go a long way in organic YouTube and search engine optimization.

The best way to optimize your images is to use Google Trends or a paid keyword tool to identify the best keywords. Then, name and save your YouTube profile pic and banner with the most suitable keywords. Even if you are using your company logo, you must first name it and save it with your relevant keywords.

Even if you maintain the same profile pick and banner, update them both with new keywords every quarter.

Don’t Just Copy And Paste Your About Section

It is tempting to simply copy and paste the About section of your website into YouTube and your other online platforms, sales sites, and social media Channels. However, it is important to write unique descriptions for each of your online descriptions. This minimizes the amount of duplicate online content, but it also ensures you take the time to write a unique description relevant to the purpose of each online profile. For example, your YouTube description should touch on the value you plan to add to your Channel.

Once you have written a few unique sentences or paragraphs, take the time to add the About section links to your website, other social platforms, and top trending news.

 

Chapter 4: Content & Optimization Strategy

Before you begin creating your video content, you want to develop a video content strategy. Avoid the common temptation to just post about your products and services, and consider how you can create relevant video playlists that will meet a wide range of your target audience’s needs. Yes, this can include sales—but it’s time to think outside the box. Posting just a handful of relevant and high-quality videos is always better than posting a high volume of useless videos. Use any combination of the ideas below as inspiration for content your customers will engage with.

 Start with your FAQs

An excellent place to begin is to take a look at your customer's most frequently asked questions. This can include industry questions and product questions alike. Answer the questions via a video or video series, and drive instant engagement.